CUTTING CPA IN HALF: FROM $91 LEADS TO SCALABLE PROFIT WITH SMART PPC RESTRUCTING
INDUSTRY: ROOFING
SERVICE: GOOGLE ADS
THE CHALLENGE
Needed consistent, high-quality roofing leads in a competitive Denver market.
Previous campaigns weren’t producing enough conversions from ad spend.
Limited budget required a strategy that maximized ROI.
STRATEGY
Applied the C.A.R.E. formula: Campaign Setup, Area Targeting, Revenue-Focused Bidding, and Evaluation.
Focused only on high-intent, local keywords (e.g., “emergency roof leak repair”).
Used negative keywords to eliminate wasted clicks.
Wrote emotionally compelling, trust-building ad copy paired with extensions.
Continuous optimization to achieve 10/10 Quality Scores across nearly all keywords.
TAKEAWAYS
High-intent keyword targeting dramatically reduces wasted spend.
Smart budget allocation and neuromarketing-driven copywriting can compete with larger players.
Tracking and refining campaigns regularly ensures maximum ROI.
RESULTS
43 qualified leads in 30 days.
$11,825 in revenue generated from just $1,671 in ad spend.
Achieved a 607% ROI / 7X ROAS.
Ranked as the #2 market leader in auction insights within weeks.