$4.7K Into $21K: How Smart Google Ads Delivered 455% ROI for Pest Control
INDUSTRY: Pest Control
SERVICE: GOOGLE ADS
THE CHALLENGE
Needed consistent, high-quality pest control leads in competitive service areas.
Previous ad efforts lacked precise audience targeting and were under-optimized.
Goal was to generate more conversions without inflating cost per lead.
STRATEGY
Applied the C.A.S.E. formula: Campaign Setup, Audience Targeting, Smart Bidding, Evaluation.
Implemented hyper-local radius targeting (7 miles around Spring, Huffman, and Eastgate) to eliminate wasted spend.
Deployed conversion-focused ad copy paired with powerful extensions.
Used a $1M tracking system to measure performance across leads and calls.
Continuously optimized bidding and targeting to maximize ROI.
TAKEAWAYS
Smart audience targeting is key to eliminating wasted clicks.
Combining local radius targeting + conversion tracking ensures efficiency.
Scaling is possible when ad spend directly correlates to qualified leads and calls.
RESULTS
173 conversions in 49 days.
$21,120 revenue from $4,760 ad spend.
455% ROI / 4.55X ROAS.
Ranked #1 in impression share and visibility among competitors.