$817 Into $6,450: How Innotech Pest Achieved 688% ROI with Laser-Targeted Google Ads
INDUSTRY: PEST CONTROL
SERVICE: GOOGLE ADS
THE CHALLENGE
Previous campaigns had high CPCs (up to $9) and lacked precision.
Needed a cost-effective way to generate high-intent pest control leads.
Business wanted more calls and sign-ups without overspending.
STRATEGY
Conducted a 40-minute kickoff meeting to align on locations, audience, and budget.
Used STAG ad group structure (one theme → tailored ad copy → seamless landing page) for maximum ad relevance.
Implemented a neuromarketing-driven ad copy strategy focused on urgency, trust, and authority.
Applied a secret keyword formula with phrase match targeting, cutting CPC from $9 → $2.50.
Achieved consistent 10/10 Quality Scores across ad groups.
TAKEAWAYS
Precision in ad group structuring + ad copy maximizes ROI.
Smart keyword targeting can slash CPC while improving quality.
Neuromarketing principles build trust and drive immediate action.
RESULTS
43 conversions in under 30 days.
$6,450 estimated revenue from $817 ad spend.
688% ROI / 6.89X ROAS.
CPC dropped by 72% ($9 → $2.50).
Ads ranked highly for competitive terms like “pest control service near me.”