$10K Ad Spend Into $46K Revenue: How Google Ads Drove 156 Conversions for Plumbing in San Diego
INDUSTRY: PLUMBING
SERVICE: GOOGLE ADS
THE CHALLENGE
Needed consistent, high-intent plumbing leads in a competitive metro.
Previous campaigns weren’t generating enough volume at the right cost.
Budget needed to be spent strategically for maximum ROI.
STRATEGY
Implemented STAG & SKAG ad group system to tightly align keywords with user searches.
Ran 11 high-intent ad groups (including Emergency Plumbing, Drain Cleaning, etc.).
Applied smart bidding strategy: $200/day with Maximize Conversions and $58 target CPA.
Optimized location targeting by ZIP code, focusing spend on top-performing areas.
Continuously tested and optimized ad copy to improve CTR and conversion rates.
TAKEAWAYS
Structuring campaigns with precise ad groups drives higher ROI.
Smart bidding strategies maximize results even with fixed daily budgets.
Local targeting (ZIP code optimization) ensures ad spend goes where leads actually convert.
RESULTS
1,745 clicks from 19,856 impressions.
156 conversions over 6 weeks.
$46,800 revenue from $10,280 ad spend.
4.55X ROAS / 355% ROI.
Emergency Plumbing ad group alone delivered 21 conversions at just $24.95 each.